BRIAN MACLAREN
About
Resumé
BRIAN MACLAREN
About
Resumé

Ardent and dedicated Creative Director with high level operations expertise. Possessing over 20 years of creative and leadership experience with leading global brands in the food and beverage industries. Adept in establishing best practices and processes to increase efficiency in operations by identifying solutions through the implementation of software with the optimization of workflows. Exemplary leadership skills with relationship-building and team concept development. Strong communication, interpersonal, analytical, and decision-making skills to cultivate client relationships and translate stakeholder feedback into a targeted, strategic plan for execution within time and budget constraints.

Experience

Colin Kurtis

2017-Current
Creative Director/Operations
Rockford, Il

Clients Served:

Berner Food & Beverage, Butter Buds, Doumak (Campfire Marshmallows), Eaglestone, Florida Food Products, Innophos, Middleby Corporation,
Nellson, Powder Process Solutions, Sokol, Taylor Company, Taylor Star Alliance, The Wright Group

Assisted Business Wins:

Butter Buds, Clyde's Donuts, Eaglestone, Florida Food Products, Innophos, Middleby Corporation and Sokol


Key Achievements:

  • Managed creative services and served as a liaison between cross-functional departments and the creative marketing team
  • Lead in the coordination and project management of creative projects and processes including design, marketing, video, photography, digital, production, copywriting, and development to ensure projects are on-track, within scope, and on budget
  • Developed and chaired a leadership committee focusing on the improvement of key issues facing the company
  • Implemented and improved company processes and policies as the company doubled in size over a two-year period and through the transition to an entirely remote workforce
  • Assisted in the transition from an external development partnership to an inhouse development team, saving costs and creating an additional revenue stream.
  • Restructured creative brief templates for improved efficiency, implemented an employee handbook, redesigned and restructured client pitch decks, and redesigned and restructured project pitch decks
  • Assisted in the growth of an additional $1.2 million in gross sales
  • Transitioned the staff into new software platforms such as Slack, Adobe XD, and Aqua Webvantage
  • Directed, mentored, hired, and assisted with the educational goals of a creative staff of 7
  • Stepped in as the key account contact for multiple accounts during a 4-month transition between Account Directors
  • Introduced new vendors and maintained current vendor relationships

Kerry Group

2016-2017
Creative Director/Marketing Services Manager (Brands)
Beloit, WI

Brands Served:

Big Train, DaVinci Syrups, Golden Dipped, Island Oasis and Oregon Chai

Key Achievements:

  • Assisted in developing and managing the RFP for the transition of all print material and sample distribution for Kerry Consumer Brands Division
  • Assisted in the acquisition transition of Island Oasis to Kerry, including the creative and print departments, along with the transfer of a 20-year graphic file history
  • Assisted with all external and internal creative communications across 5 brands through direct mail, print, digital, e-mail, social, web, video, photo,
    and trade show, while maintaining both timeframes and budgets
  • Managed and mentored a national design staff of 7, located in California, Massachusetts, and Wisconsin
  • Managed the restructure of 7 external creative agency partners to 1 main strategic agency with 3 supporting agencies across all brands

Quiet Light Communications

2003-2016
Sr. Art Director
2012-2016

Art Director 2006-2012
Designer
2003-2006
Rockford, Il


Clients Served:
American Dehydrated Foods, American Egg Board, Anchor Ingredients, Briess Malt & Ingredients Company, Bunge, Danisco -DuPont, DDW the Color House, The Garlic Company, Grain Millers, Grain Processing Corporation, International Dehydrated Foods, Purac, Puratos, Silverson Machines, Taylor Company, TreeTop


Key Achievements:

  • Created on-brand concepts in multiple mediums including collateral, digital, identity, packaging, photography, presentation, social, trade show, video, and web from creative brief to completion
  • Collaborated with the development team on UX/UI for all client-related digital work
  • Provided art direction for both video and photography shoots
  • Balanced strategic development with client business objectives
  • Built relationships with clients, partner agencies, photographers, and other vendors
  • Established best practices, and documentation for different projects
  • Participated in agency leadership discussions around values, culture, and team development
  • Mentored and coached teams on company culture, policies, and practices as well as client history and brand guidelines.
  • Attended and lead brainstorming sessions
  • Assisted in client pitches and presentations

Omnia Marketing & Design

2002-2003
Art Director

Rockford, Il

Allegra Print & Imaging

1999-2002
Sr. Designer/Print Production Manager
Loves Park, Il

F. Patrick La Salle Design

1997-1999
Designer
Rockford, Il

Freelance

Intersport

2020-Present
Consultant/Art Direction
Chicago, Il

Awards

Campfire Marshmallows Great Escape Giveaway

PR News - 2021 Best Use of Facebook Winner for Contest or Game

PR Daily’s 2021 Digital Marketing & Social Media Award for Contest or Game

Education

Southern Illinois University

Class of 1997
Carbondale, IL

Bachelor of Arts in Design
Visual Communications

BRIAN MACLAREN

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